Key takeaways
- Claim and verify your profile, then complete every section.
- Keep your name, address, phone and hours the same everywhere.
- Ask satisfied customers for honest reviews and answer them.
What it is
It is the listing that appears on Google Search and Maps when people look for a business like yours, showing address, hours, photos and reviews.
Claim and verify
Search for your business, claim the listing or create one, and complete Google's verification so only you can manage it.
Fill in everything
- Exact business name, with no extra keywords.
- Correct address and a map pin in the right place.
- Phone number and website.
- Opening hours, including special days.
- Categories and services.
- Real photos of your place and work.
Keep details consistent
Your name, address and phone number should match your website, social pages and any listings. Inconsistent details confuse customers and search engines.
Reviews
Ask happy customers to leave an honest review, and reply politely to all of them, including criticism. Do not buy or fake reviews.
Keep it alive
Add updates and photos regularly and update hours for holidays.
Frequently asked questions
Is a Google Business Profile free?
Yes, creating and managing one is free.
Do I need a website as well?
A profile helps, but a website gives you more room to explain and earn trust. They work best together.
Can I list a home-based business?
Yes, depending on the rules. You can often hide the address if customers do not visit.
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This guide is general advice. Every device and business is different, so if you are unsure, ask a technician before you act.
