Key takeaways
- Look at real, live work and ask what the designer did on each project.
- Agree the scope, timeline and ownership in writing before paying.
- You should own your domain, content and site, with a clear plan for support.
Start with your goal
Know what you want the site to do: get enquiries, take bookings, sell products or build trust. A good designer begins with your goal, not with a template.
Look at live work
Open their past projects on a phone and a computer. Check that the sites load quickly, read clearly and work. Ask what the designer was responsible for.
Ask the right questions
- Who writes the content and who supplies the images?
- What happens after launch? Is support included?
- Will the site work well on phones and be set up for search engines?
- Who owns the domain and the files?
Get a clear written scope
A written scope lists the pages, features, timeline, cost and what is not included. It protects both sides.
Warning signs
- No live examples, or examples they cannot explain.
- A very low price with vague promises.
- Domain and hosting registered in the designer's name only.
- No contract, no receipt and no contact beyond a phone number.
Think beyond the design
A site that looks good but does not bring enquiries is a poor investment. Ask how the site will help you get customers and manage them, and whether the designer can build the system behind it.
After launch
You will need updates, backups and security. Ask what ongoing support is available and how fast they respond.
Frequently asked questions
How do I know a web designer is genuine?
Check live work, a business address and contact details, a written agreement and references.
Should I pay everything upfront?
Be careful. Staged payments tied to progress are fairer for both sides.
Should I own my website?
Yes. You should own the domain, content and the finished site.
This guide is general advice. Every device and business is different, so if you are unsure, ask a technician before you act.